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Innovation’s Double Helix by Dr Shipulski

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Dr David M Anderson on “DFM” :

“Design For Manufacturability -DFM – is the process of proactively designing products to

1)  Optimize all the manufacturing – fabrication, assembly, test procurement,shipping ,delivery ,service and repair,

2)  Assure by design ,the best cost ,quality, reliability, regulatory compliance ,safety, time-to-market, function & customer satisfaction and

3)  Ensure that lack of manufacturability does not compromise functionality, styling, new product introduction, new product delivery, new product improvement programmes , strategy initiatives and unexpected surge in demand”.

Dr Fritjof Capra on “Yang and Yin & Taoism”:

“The Taoists saw all changes in nature as manifestations of the dynamic interplay between polar opposites,YIN & YANG and they come to believe that any pair of opposites constitutes a polar relationship where each of the two poles is dynamically locked in each other”.

Innovation & Market Need – the magic of the Double Helix.

Based on our Mentor for Innovation -   Dr Shipulsky’s- Thinking on  the relations between Technology & Market, Innovation is always like a clustered jumble of two extremes. It is more like a double helix where the customer strand winds around the Design & Technology and the Design & Technology strand, wind around the Customer.

“At one end of the spectrum you have something interesting running in the lab nd at the other end you have an interesting insight around a new Market. But one won’t do, and from the other end of the rainbow your quest is to find pot of gold at the other end “: Dr Shipulsky

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Double Helix on Technology & Market 


The Philosophy of this book is based on the analogy of design being the "Yang" and manufacturing being the "Yin" inspired from Taoistic and Hindu principles. Taoist directions for design & development calls for identifying gaps between design and manufacturing and gives simple methodologies to bridge these gaps. This book is a Design for Manufacturability (DFM) handbook for Industrial units to improve the quality of Innovative product development.

 This is also a handbook for any curious engineer, designer and innovator.

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